Careers at Plooto

Search Engine Marketing Specialist
Toronto, Ontario, Canada


Imagine being part of a winning team – A team that starts every action with the customer experience and works backward. A team that earns trust with one another through critical thinking and growth velocity. Imagine being surrounded by team members who are curious by nature and dive deep to understand the hows and the whys. At Plooto, we’re making a difference by moving finance forward and enabling SMBs to succeed. We are looking for a Search Engine Marketing Specialist to join our team and play a key role so we can increase our impact on millions of businesses worldwide.  


Plooto was formed to solve a really big problem. 82% of all businesses fail due to poor management of finances and cashflow. Most businesses in North America manage their financial operations with manual, counterintuitive and antiquated solutions. Our founders experienced this pain firsthand at their previous company and set to solve this problem so more entrepreneurs could succeed. Our vision is to enable the advancement of SMBs, by developing the tools & insights they need to manage & maximize their cashflow. We aim to automate complex financial processes by building a complete cashflow management platform that unifies payments, processes, control, reconciliation, and reporting.  

Plooto’s multi-platform product is trusted by over 4,500 SMBs and their finance teams. Our growing Plooto Network with over 120K businesses, enables our customers to discover and transact with any vendor, supplier, or biller in North America. For more information, please visit PLOOTO.COM 


Plooto is seeking a Search Engine Marketing Specialist with 2+ years of experience to join our growing team. In this role, you will report to our Director of Marketing will focus on driving QUALITY traffic and demand utilizing a variety of marketing tactics including SEO and SEM. We are a high performing organization, and we encourage a Championship Mindset. This is a chance to join Plooto and build out your purpose, your work, and your influence. If you believe you can “win” then we want you to apply! 

Required Skills


  • Responsible for developing, deploying, monitoring, and optimizing scalable and repeatable SEO/SEM strategies.
  • Exploring and testing new growth strategies including leading A/B testing strategies.
  • Monitoring and maintaining channel budgets and bidding strategies.
  • Regularly perform thorough keyword research.
  • Identifying new opportunities and acquisition tactics to encourage measurable business growth.
  • Stay up to date with the latest SEO and digital marketing trends and best practices.
  • Forecasting growth and delivering results.

Other duties as assigned.


  • Believe in meritocracy and are comfortable having open fact-based conversations.
  • Are ready and willing to be both hands-on and heads-down with an attention to detail and an eye for quality.
  • Demonstrate passion – you are a person who is addicted to winning and despise losing.
  • Move with purpose and insist on the highest standards.
  • Have experience in the scrappy, fast-paced world of start-ups and scale-ups.
  • Are a self-starter, results-oriented, well-organized, and sweat the small details.
  • Are data-driven, curious by nature, and dive deep to understand the Hows and Whys.
  • Promote diversity and inclusion.


  • 2+ years of experience building and scaling SEM channels.
  • 2+ years of experience planning and implementing a successful SEO strategy.
  • Experience with A/B testing.
  • A clear understanding of the technical principles (SEO, SEM, PPC, etc.).
  • Bachelor’s Degree in Marketing (preferred but not a must).


Remuneration commensurate with potential, experience, and skills. We offer great growth potential, industry competitive salary, and stock options based on results.

Plooto is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Plooto welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Know someone who would be a perfect fit? Let them know!