Careers at Plooto

Product Marketing Manager
Toronto, Ontario, Canada


Imagine being part of a winning team – A team that starts every action with the customer experience and works backward. A team that earns trust with one another through critical thinking and growth velocity. Imagine being surrounded by team members who are curious by nature and dive deep to understand the hows and the whys. At Plooto, we’re making a difference by moving finance forward and enabling SMBs to succeed. We are looking for a Product Marketing Manager so we can increase our impact on millions of businesses worldwide.  


Plooto was formed to solve a really big problem. 82% of all businesses fail due to poor management of finances and cashflow. Most businesses in North America manage their financial operations with manual, counterintuitive and antiquated solutions. Our founders experienced this pain firsthand at their previous company and set to solve this problem so more entrepreneurs could succeed. Our vision is to enable the advancement of SMBs, by developing the tools & insights they need to manage & maximize their cash flow. We aim to automate complex financial processes by building a complete cashflow management platform that unifies payments, processes, control, reconciliation, and reporting.  

Plooto’s multi-platform product is trusted by over 4,500 SMBs and their finance teams. Our growing Plooto Network with over 120K businesses, enables our customers to discover and transact with any vendor, supplier, or biller in North America. For more information, please visit PLOOTO.COM 


Plooto is seeking a Product Marketing Manager with 3+ years of product marketing experience to join our growing team. In this role, you will report to our Director of Marketing and work with both our Marketing and Product teams to ensure our product strategy is closely aligned to the tactics we need to drive success. We are a high performing organization, and we encourage a Championship Mindset. This is a chance to join Plooto and build out your purpose, your work, and your influence. If you believe you can “win” then we want you to apply! 

Required Skills


  • Responsible for market intelligence – knowing our competitors inside and out, knowing our buyers better than they know themselves.
  • Drive changes to our marketing processes based on what you learn.
  • Development of product positioning and messaging that resonates with our Ideal Customer Profiles.
  • Collaboration with marketing and product teams to develop innovative programs that drive demand and conversion velocity.
  • Develop marketing plans to support the retention of existing customers, expand product usage/adoption, and the acquisition of new customers.
  • Create and manage cross-departmental Go-To-Market strategies for feature launches.

Other duties as assigned.


  • Believe in meritocracy and are comfortable having open fact-based conversations.
  • Are ready and willing to be both hands-on and heads-down with an attention to detail and an eye for quality.
  • Demonstrate passion – you are a person who is addicted to winning and despise losing.
  • Move with purpose and insist on the highest standards.
  • Have experience in the scrappy, fast-paced world of start-ups and scale-ups.
  • Are a self-starter, results-oriented, well-organized, and sweat the small details.
  • Are data-driven, curious by nature, and dive deep to understand the Hows and Whys.
  • Promote diversity and inclusion.


  • 3+ years of product marketing experience.
  • Comfortable leading cross-departmental projects.
  • Experience with A/B testing.
  • Familiarity with marketing tools like HubSpot, SendWithUs (preferred but not a must).
  • Bachelor’s Degree in Business or Marketing (preferred but not a must).


Remuneration commensurate with potential, experience and skills. We offer great growth potential, industry competitive salary, and stock options based on results.

Plooto is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Plooto welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Know someone who would be a perfect fit? Let them know!